retail brands

Top ‘cool brands’ of 2010 announced

Posted Tuesday 28, September 2010 by: JJG

Aston Martin, the iconic British sports car manufacturer, has been named coolest UK brand in the annual CoolBrands survey. Pioneer of punk Vivienne Westwood is ‘en vogue’ topping the list of fashion brands with BBC iPlayer named coolest website. Factors taken into consideration when judging the brands included, style, innovation, desirability and originality.  The process [...]

Posted in Apple brand, Brand expert, Branding, iPad brand, Misc, retail brands, social brands, social network sites | No Comments »>

Santander bank brand paints the UK banking high street red

Posted Monday 11, January 2010 by: JJG

Spanish global banking brand, Santander, is set to start its final phase of a six year rebranding programme of some of the UK’s best known financial high street names. Branches in London and the South East will be the first to make the concluding brand name switch.

Posted in Branding, Financial brands, retail brands, Santander brand | 3 Comments »>

Accenture throws in the towel. Tag probably sticks to their man – but how long ’till other brands ask if Tiger Woods is really the ideal role model for today?

Posted Sunday 13, December 2009 by: JJG

Recent relentless events virtually ensured that brands would start to question and even drop Tiger Woods from their marketing campaigns. Tiger admitted that there was more to the incidents outside his home than he first admitted A statement on his website said: “I am deeply aware of the disappointment and hurt that my infidelity has [...]

Posted in Brand expert, Branding, Gillette brand, Nike brand, Spin doctors, sports brands, Tiger Woods, Tiger Woods brand | 1 Comment »>

Tiger still not out of the woods

Posted Friday 4, December 2009 by: JJG

““When will it end”? That question must have been asked scores of times over the last week by Tiger Woods, his management, family, friends and brand sponsors.

Posted in Brand expert, Branding, celebrities, Gillette brand, retail brands, Tiger Woods brand | No Comments »>

The writing is on the windows and browsers for Woolworths

Posted Thursday 11, December 2008 by: JJG

With the company facing £385 million of debts, just after 4.30pm on 10th December Woolworths’ head office sent an email to the managers of all its 815 stores announcing that no buyer had recognised the wonder of the Woolies brand. Today stores open with signs printed at the last minute reading:“closing down sale”.

Posted in Branding, British brands, global brands, Misc, retail brands | No Comments »>

The wonder of why Woolies’ brand?

Posted Thursday 27, November 2008 by: JJG

Woolies has an exceptional place in consumers’ hearts. It was just one year away from its centenary. Such an endearing name offers the official administrators Deloitte, the chance to market the concern to a shrewd buyer who appreciates the potential that such an evocative brand could still hold – especially in difficult times.

Posted in Brand expert, Branding, retail brands | 1 Comment »>