Gillette brand

Accenture throws in the towel. Tag probably sticks to their man – but how long ’till other brands ask if Tiger Woods is really the ideal role model for today?

Posted Sunday 13, December 2009 by: JJG

Recent relentless events virtually ensured that brands would start to question and even drop Tiger Woods from their marketing campaigns. Tiger admitted that there was more to the incidents outside his home than he first admitted A statement on his website said: “I am deeply aware of the disappointment and hurt that my infidelity has [...]

Posted in Brand expert, Branding, Gillette brand, Nike brand, Spin doctors, sports brands, Tiger Woods, Tiger Woods brand | 1 Comment »>

Tiger still not out of the woods

Posted Friday 4, December 2009 by: JJG

““When will it end”? That question must have been asked scores of times over the last week by Tiger Woods, his management, family, friends and brand sponsors.

Posted in Brand expert, Branding, celebrities, Gillette brand, retail brands, Tiger Woods brand | No Comments »>