social brands

Top ‘cool brands’ of 2010 announced

Posted Tuesday 28, September 2010 by: JJG

Aston Martin, the iconic British sports car manufacturer, has been named coolest UK brand in the annual CoolBrands survey. Pioneer of punk Vivienne Westwood is ‘en vogue’ topping the list of fashion brands with BBC iPlayer named coolest website. Factors taken into consideration when judging the brands included, style, innovation, desirability and originality.  The process [...]

Posted in Apple brand, Brand expert, Branding, iPad brand, Misc, retail brands, social brands, social network sites | No Comments »>

X-Factor shock result points to modern brand lesson for corporate giants

Posted Tuesday 22, December 2009 by: JJG

For years the incumbent X Factor winner performs the UK Christmas Number One song. (In fact as sure as mistletoe goes with holly).

However this year, Rage Against the Machine unexpectedly clinched the top spot by 50,000 copies (total sales 500,000) against X Factor winner Joe McElderry’s version of ‘The Climb’.

Posted in Brand expert, Branding, social brands | 1 Comment »>

Time for brands to give blokes what they really want?

Posted Friday 24, July 2009 by: JJG

A survey conducted by AskMen.com of 5,000 men was published which revealed what ‘modern’ men really think. It makes interesting reading for most brands at pains to show that their products or services are metrosexual and politically correct. It is also especially relevant as it targets the traditionally cash-ready 18-34 year old age group who are particularly susceptible to brand messages

Posted in Branding, Misc, social brands | No Comments »>