social brands

X-Factor shock result points to modern brand lesson for corporate giants

Posted Tuesday 22, December 2009 by: JJG

For years the incumbent X Factor winner performs the UK Christmas Number One song. (In fact as sure as mistletoe goes with holly).

However this year, Rage Against the Machine unexpectedly clinched the top spot by 50,000 copies (total sales 500,000) against X Factor winner Joe McElderry’s version of ‘The Climb’.

Posted in Brand expert, Branding, social brands | 1 Comment »>

Time for brands to give blokes what they really want?

Posted Friday 24, July 2009 by: JJG

A survey conducted by AskMen.com of 5,000 men was published which revealed what ‘modern’ men really think. It makes interesting reading for most brands at pains to show that their products or services are metrosexual and politically correct. It is also especially relevant as it targets the traditionally cash-ready 18-34 year old age group who are particularly susceptible to brand messages

Posted in Branding, Misc, social brands | No Comments »>