Spin doctors

Prime Minister Brown: Does Morgan have the talent to rebrand UK Labour Party?

Posted Sunday 14, February 2010 by: admin

alentine’s Day 2010.

What sweeter way for lovers to pass the evening than cuddled up together on the sofa in front of the TV watching Prime Minister Gordon Brown revealing how he proposed to his lovely wife Sarah?
The idea may be to win over not just the minds, but hearts of the UK electorate who, in just a matter of months, will be invited to fasten the fate of the country’s government – not with a SWALK, but ‘X’ factor style cross on ballot papers.

Posted in Labour party branding, Politics, Spin doctors, UK party politics branding, political branding, politics on twitter | No Comments »>

Accenture throws in the towel. Tag probably sticks to their man – but how long ’till other brands ask if Tiger Woods is really the ideal role model for today?

Posted Sunday 13, December 2009 by: admin

Recent relentless events virtually ensured that brands would start to question and even drop Tiger Woods from their marketing campaigns.
Tiger admitted that there was more to the incidents outside his home than he first admitted
A statement on his website said:
“I am deeply aware of the disappointment and hurt that my infidelity has caused to so [...]

Posted in Brand expert, Branding, Gillette brand, Nike brand, Spin doctors, Tiger Woods, Tiger Woods brand, sports brands | 1 Comment »>

The expenses reforms: rebranding members of parliament

Posted Wednesday 4, November 2009 by: admin

Today, sweeping reforms are being announced concerning MP expenses. The restructure follows Sir Christopher Kelly’s heavily leaked report which set out the suggested proposals. The House of Commons speaker will urge members of parliament to accept the main thrust of Sir Christopher’s recommendations.
Recommendations include:
Banning MPs from using their second home allowance to pay for [...]

Posted in Politics, Spin doctors, government branding | No Comments »>

The BNP brand under the Griffin’s wings

Posted Saturday 24, October 2009 by: admin

Four hours before BNP leader Nick Griffin appeared on BBC’s Question Time I was standing in a room within Leicester’s impressive Curve building, delivering a talk based on my latest book, ‘Soul Traders’.
The audience comprised of marketers curious to learn about the darker side of marketing – in other words, propaganda and the history of [...]

Posted in Brand expert, Branding, Politics, Spin doctors, government branding | 2 Comments »>

Another bit of spin- repeating itself

Posted Sunday 17, May 2009 by: admin

 
As Cameron, Brown and Clegg spin out more and more explanations and excuses over MP expenses or ‘allowances’, the race is on to see who will perform the most convincing crisis-management of the greatest example of parliamentary Soul Trader shenanigans in modern times.
Discussing the MPs’ monopoly over tax-payer- financed perks, Nick Clegg believes “The only [...]

Posted in Misc, Politics, Spin doctors | No Comments »>

MP expenses – the Seven Deadly Spins

Posted Sunday 10, May 2009 by: admin

MP expense caims are just another example of spin from ‘Soul Traders’. In my book, which examines the history of propaganda and hype, I list twenty-eight classic techniques that flatter, cajole, create paranoia, generate distrust, affirm half-truths, and provoke the public to believing what is needed in order to build trust.

Posted in Politics, Spin doctors | No Comments »>