CNBC has reported that Pepsi’s Gatorade brand is dropping the Tiger-inspired drink, ‘Focus’. However trade magazine Beverage Digest suggests that the decision may have been made before the current ‘Tigergate’ crises. (Despite the reports, at the time of writing, Gatorade’s press site still featured press releases celebrating their relationship with Tiger. He is quoted as [...]
It appears that, for now at least , the $1bn brand-man, Tiger Woods still has the support of his key brand sponsor
Look at the date and time of this blog. It is dated one day before President Obama was elected as the new leader of USA. Why such confidence in my prediction? I just feel it in my bones – not just because of Mr Obama’s tenacity but also, thanks to a change in the air [...]
England’s failure to qualify for the 2008 European championship has resulted in a potentially catastrophic outlook for British business. According BrandForensics.co.uk, the fallout began first thing the morning after the big game. For example, Sports Direct shares were tackled to the ground, tumbling by as much as seventeen per cent. As of 8:16 a.m. [...]
Lewis Hamilton’s loss in Brazil is certainly notthe end of the road for the rookie racing sensation. According the brand Forensics expert, Jonathan Gabay,providing that he turns fate, if anything the near-win makes his futurebranding prospects a dead-cert. “ Itadds to the excitement and anticipation. Although Hamilton came seventh, he still produced the final’s fastestlap. [...]
Following the recent UK Olympic logo fiasco, corporations have been nervously reviewing the shape, meaning and connotations of their official logos. The latest big name to ask designers to go back to the drawing board is Barclays Bank.As part of a bid to seal a 65 billion-euro (86.4 billion-dollar) merger deal with Dutch bank ABN [...]
Some six hours after a big glitzy computer and smiling celebrity aided world-wide re-brand launch of the 2012 London Olympics logo I sat in front of journalist from ITN news trying my very best to say something encouraging about the £400,000 new logo. “It’s supposed to appeal to kids,” prompted the interviewer. “It’s meant to [...]
McClaren’s re-appointment of Beckham to the England squad is a win-win situation. With semi-retirement on the horizon and a lucrative deal with Los Angeles Galaxy, it makes sound commercial sense for Beckham to take his bow-out as a professional still in his prime, playing for the England team, whilst getting the opportunity to dance his [...]
This Saturday more than 150,000 race fans will gather at Aintree to watch 40 horses battle to finish one of the world’s most gruelling horse races. Millions more around the world will be watching and listening on TV, radio and the web. For businesses connected with the event, it is surely a marketing opportunity come [...]
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