sports brands

Tiger Woods – The Confession – will the brands believe in him?

Posted Friday 19, February 2010 by: JJG

Tiger Woods holds a press conference to try and woo back confidence from fans, family and brands. The UK audience calls it stage-managed – but has he managed to win back the brands and American public with his reformed family image?

Posted in Tiger Woods, Tiger Woods brand | No Comments »>

Pro-life over pro-football dominates Super Bowl 2010 brand showcase

Posted Sunday 7, February 2010 by: JJG

The 2010 Indianapolis Colts vs. New Orleans Saints will be remembered not just for the game and remarkable come-back from the New Orleans flood by the Saints, but as a turning point for the annual love-fest of funny and insightful commercials.

The Super bowl attracts an audience of 100 million people (by comparison, 37.8 million Americans watched a full-day of President Obama’s ingratiation).

Posted in football brands, NBA brand, sports brands, Super Bowl brands, Super bowl commercials | No Comments »>

Another tiger emerges from the woods? – Brand John Terry vs brand Woods.

Posted Monday 1, February 2010 by: JJG

ust as brands are recovering from their association with Tiger Woods, sponsors are grappling with allegations concerning the England football team Captain John Terry who is alleged to have had an affair with the partner of his former Chelsea team-mate Wayne Bridge

Posted in Brand expert, football brands, John terry brand, sports brands, Tiger Woods brand | 8 Comments »>

Accenture throws in the towel. Tag probably sticks to their man – but how long ’till other brands ask if Tiger Woods is really the ideal role model for today?

Posted Sunday 13, December 2009 by: JJG

Recent relentless events virtually ensured that brands would start to question and even drop Tiger Woods from their marketing campaigns. Tiger admitted that there was more to the incidents outside his home than he first admitted A statement on his website said: “I am deeply aware of the disappointment and hurt that my infidelity has [...]

Posted in Brand expert, Branding, Gillette brand, Nike brand, Spin doctors, sports brands, Tiger Woods, Tiger Woods brand | 1 Comment »>

Tiger Woods brand. The personal reputation car crash that keeps rolling on…

Posted Wednesday 9, December 2009 by: JJG

CNBC  has reported that Pepsi’s Gatorade brand is dropping the Tiger-inspired drink, ‘Focus’.  However trade magazine Beverage Digest suggests that the decision may have been  made before the current ‘Tigergate’ crises. (Despite the reports, at the time of writing, Gatorade’s press site still featured press releases celebrating their relationship with Tiger. He is quoted as [...]

Posted in Branding, Sports, sports brands, Tiger Woods, Tiger Woods brand, top brands | 6 Comments »>

Tiger still not out of the woods

Posted Friday 4, December 2009 by: JJG

““When will it end”? That question must have been asked scores of times over the last week by Tiger Woods, his management, family, friends and brand sponsors.

Posted in Brand expert, Branding, celebrities, Gillette brand, retail brands, Tiger Woods brand | No Comments »>

The one billion dollar man and the six billion people hope

Posted Tuesday 4, November 2008 by: JJG

Look at the date and time of this blog.  It is dated one day before President Obama was elected as the new leader of USA.  Why such confidence in my prediction?  I just feel it in my bones – not just because of Mr Obama’s tenacity but also, thanks to a change in the air [...]

Posted in Sports, sports brands | 2 Comments »>

England Scores a brand own-goal with a £600m sting

Posted Thursday 22, November 2007 by: JJG

  England’s failure to qualify for the 2008 European championship has resulted in a potentially catastrophic outlook for British business. According BrandForensics.co.uk, the fallout began first thing the morning after the big game.  For example, Sports Direct shares were tackled to the ground, tumbling by as much as seventeen per cent.  As of 8:16 a.m. [...]

Posted in Sports, sports brands | No Comments »>