Tiger Woods holds a press conference to try and woo back confidence from fans, family and brands. The UK audience calls it stage-managed – but has he managed to win back the brands and American public with his reformed family image?
The 2010 Indianapolis Colts vs. New Orleans Saints will be remembered not just for the game and remarkable come-back from the New Orleans flood by the Saints, but as a turning point for the annual love-fest of funny and insightful commercials.
The Super bowl attracts an audience of 100 million people (by comparison, 37.8 million Americans watched a full-day of President Obama’s ingratiation).
ust as brands are recovering from their association with Tiger Woods, sponsors are grappling with allegations concerning the England football team Captain John Terry who is alleged to have had an affair with the partner of his former Chelsea team-mate Wayne Bridge
Recent relentless events virtually ensured that brands would start to question and even drop Tiger Woods from their marketing campaigns.
Tiger admitted that there was more to the incidents outside his home than he first admitted
A statement on his website said:
“I am deeply aware of the disappointment and hurt that my infidelity has caused to so [...]
CNBC has reported that Pepsi’s Gatorade brand is dropping the Tiger-inspired drink, ‘Focus’. However trade magazine Beverage Digest suggests that the decision may have been made before the current ‘Tigergate’ crises. (Despite the reports, at the time of writing, Gatorade’s press site still featured press releases celebrating their relationship with Tiger.
He is quoted as saying:
“I’ve [...]
““When will it end”? That question must have been asked scores of times over the last week by Tiger Woods, his management, family, friends and brand sponsors.
Look at the date and time of this blog.
It is dated one day before President Obama was elected as the new leader of USA. Why such confidence in my prediction? I just feel it in my bones – not just because of Mr Obama’s tenacity but also, thanks to a change in the air helped [...]
England’s failure to qualify for the 2008 European championship has resulted in a potentially catastrophic outlook for British business. According BrandForensics.co.uk, the fallout began first thing the morning after the big game. For example, Sports Direct shares were tackled to the ground, tumbling by as much as seventeen per cent. As of 8:16 a.m. their [...]
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