Tiger Woods

Tiger Woods – The Confession – will the brands believe in him?

Posted Friday 19, February 2010 by: JJG

Tiger Woods holds a press conference to try and woo back confidence from fans, family and brands. The UK audience calls it stage-managed – but has he managed to win back the brands and American public with his reformed family image?

Posted in Tiger Woods, Tiger Woods brand | No Comments »>

Accenture throws in the towel. Tag probably sticks to their man – but how long ’till other brands ask if Tiger Woods is really the ideal role model for today?

Posted Sunday 13, December 2009 by: JJG

Recent relentless events virtually ensured that brands would start to question and even drop Tiger Woods from their marketing campaigns. Tiger admitted that there was more to the incidents outside his home than he first admitted A statement on his website said: “I am deeply aware of the disappointment and hurt that my infidelity has [...]

Posted in Brand expert, Branding, Gillette brand, Nike brand, Spin doctors, sports brands, Tiger Woods, Tiger Woods brand | 1 Comment »>

Tiger Woods brand. The personal reputation car crash that keeps rolling on…

Posted Wednesday 9, December 2009 by: JJG

CNBC  has reported that Pepsi’s Gatorade brand is dropping the Tiger-inspired drink, ‘Focus’.  However trade magazine Beverage Digest suggests that the decision may have been  made before the current ‘Tigergate’ crises. (Despite the reports, at the time of writing, Gatorade’s press site still featured press releases celebrating their relationship with Tiger. He is quoted as [...]

Posted in Branding, Sports, sports brands, Tiger Woods, Tiger Woods brand, top brands | 6 Comments »>