Tech brands

Are social marketing brands killing society?

Posted Wednesday 6, October 2010 by: JJG

Annually, the average couple sends 1,002 texts and approaching 400 emails to each other.

Whilst startling, from a marketing point of view, none of this really comes as a huge surprise.

Branded technologies and services such as Skype and FaceTime from Apple appear to offer society great opportunity to communicate effortlessly and capably – even across continents. However, as is so often the case, appearances can be deceptive.

Posted in Brand expert, Branding, social media branding, Tech brands | 2 Comments »>

Top ‘cool brands’ of 2010 announced

Posted Tuesday 28, September 2010 by: JJG

Aston Martin, the iconic British sports car manufacturer, has been named coolest UK brand in the annual CoolBrands survey. Pioneer of punk Vivienne Westwood is ‘en vogue’ topping the list of fashion brands with BBC iPlayer named coolest website. Factors taken into consideration when judging the brands included, style, innovation, desirability and originality.  The process [...]

Posted in Apple brand, Brand expert, Branding, iPad brand, Misc, retail brands, social brands, social network sites | No Comments »>

The magic of brand Apple

Posted Friday 23, July 2010 by: JJG

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Posted in Apple brand, Apple computer brand, apple tablet, Branding, iPad brand, Misc, Tech brands | No Comments »>

iPad. The battle for brand content and name

Posted Sunday 31, January 2010 by: JJG

Apple iPad brand has to fight off critics on many front

Posted in Apple brand, Apple computer brand, apple tablet, Branding, iPad brand, Tech brands | 11 Comments »>

Apple brand launches iPad and splits waves of opinions

Posted Thursday 28, January 2010 by: JJG

Following months of controlled leaks and miss-direction, the Apple brand finally launched – neither the iSlate, nor the iTablet but iPad ,and so opened a veritable flood of divided opinions from tweeters, facebookers, podcasters, bloggers and die-hard Apple fans.

Posted in Apple brand, Brand expert, iPad brand, microsoft brand | 1 Comment »>

Apple brand set to take a bite out of Hollywood?

Posted Wednesday 23, December 2009 by: JJG

The Apple Computer brand is reportedly seeking to complete a deal with broadcasters such as Walt Disney and CBS for a web-based TV subscription service; possibly charging viewers a monthly fee.

Posted in Apple brand, Apple computer brand, apple tablet, global brands, Tech brands | No Comments »>