top brands

Tiger Woods brand. The personal reputation car crash that keeps rolling on…

Posted Wednesday 9, December 2009 by: JJG

CNBC  has reported that Pepsi’s Gatorade brand is dropping the Tiger-inspired drink, ‘Focus’.  However trade magazine Beverage Digest suggests that the decision may have been  made before the current ‘Tigergate’ crises. (Despite the reports, at the time of writing, Gatorade’s press site still featured press releases celebrating their relationship with Tiger. He is quoted as [...]

Posted in Branding, Sports, Tiger Woods, Tiger Woods brand, sports brands, top brands | 3 Comments »>

Business Week announces top brands for 2009 – who’s a hit and who’s a miss?

Posted Friday 18, September 2009 by: JJG

Rank Company                           2009 brand value $millions        % change over 2008 1               Coca-Cola                            68,734             [...]

Posted in Brand expert, Branding, Misc, global brands, top brands | No Comments »>

McDonald’s viral marketing rap

Posted Friday 10, July 2009 by: JJG

Love this piece of viral marketing – but is it real? Share on FacebookBookmark to:

Posted in Food, Misc, global brands, top brands | 2 Comments »>

When beans are just too much of a mouthful

Posted Sunday 13, July 2008 by: JJG

How stupid do brands think people are? Discussing Heinz’s decision last week to drop the word ‘baked’ which has graced its tins of iconic beans since 1886, John Alderman, marketing manager for the company said: “Heinz Beanz have been powering the nation for over a hundred years and to say thank you to our loyal fans, we have given this iconic product a 21st century makeover”.

Posted in Brand expert, Branding, Food, fmcg, top brands | 1 Comment »>

Heinz pulls out of gay sex before it gets in too deep.

Posted Thursday 26, June 2008 by: JJG

Heinz, the perennial family brand favourite, has withdrawn its television commercial for mayonnaise because it believes it offends family values. The thirty-second commercial, which was due to run over five weeks, features a man in a typical middle-class family kitchen setting preparing sandwiches for a schoolboy and girl.  The man, dressed as a chef, sounds [...]

Posted in Advertising, Branding, Food, fmcg, global brands, top brands | No Comments »>

One million global consumers name 2008’s number one global brand

Posted Monday 21, April 2008 by: JJG

BrandZ, an annual study measuring the brand equity of 50,000 global consumer-facing brands as based on interviews with over one million consumers worldwide, has named Google as the world’s most powerful brand (Brand Value $86,057). Followed by GE (Brand Value $71.379m). Microsoft ($70,887m) and Coca Cola ($58,208m) Perhaps surprising to some, fifth place goes to [...]

Posted in Brand expert, Branding, global brands, top brands | 2 Comments »>

The Jaguar that roared or the kitten which whimpers?

Posted Wednesday 26, March 2008 by: JJG

Back in 1935 the members of the Press were invited by an enthusiastic British entrepreneur called Bill Lyons to witness a new kind of automobile design – The Swallow Sidecar’s Jaguar. Similar in shape to a Bentley it was elegance, style and power personified into an extraordinary design that comes around once in a lifetime. [...]

Posted in Branding, British brands, Misc, jaguar, top brands | 1 Comment »>