Last weekend will surely go down in popular culture as the ‘Long Weekend of Mea Culpa’: A contemporary take on the Jewish 27 hour Yom Kippur.
First taking the blame on the road to redemption wasTiger Woods; currently the world’s most discussed brand endorser.
Tiger’s plead for forgivness lasted minutes and contained 1,527 words.
The initimate confession was beween him, his family, friends, deity, sponsors and millions of viewers.
This week, hot on the heals of the Labour Party’s controversial ‘Camera -on/Cameron- off’ poster, comes the Tory’s latest slew of posters designed to win votes and rouse confidence in the electorate.
The latest poster campaign turns away from personalities (albeit finely airbrushed ones) to feature policies affecting individuals and families from working and middle class England.
The new campaign is squarely aimed at floating voters or would-be virgin Tories.