Tourism and travel

Is it too late for British Airways to save their brand image?

Posted Friday 19, March 2010 by: JJG

Any dispute thrives or dies on the power – or lack of power – of communications and opportunity.

The union, Unite would argue that British Airways’ communications has so far failed.

On the other hand, the Airline could argue that it has been communicating with the union for a very long time indeed – and is still prepared to have last minute dialogue.

British Airways even placed full-page advertisements in the British press to air its argument. (However many viewed this as a last minute gasp for breath).

Posted in ba brand, British Airways brand, British brands, terminal five, Tourism and travel | 4 Comments »>

Branding London ahead of the 2012 Olympics. Cost: half a million sov

Posted Sunday 31, January 2010 by: JJG

Greater London Authoirty has commissioned a design agency with links to the company which designed the notorious 2012 Olympic Games logo, to produce a unified brand identity for the capital’s key promotional bodies – price – £500,000

Posted in 2012 brand logo, Brand expert, brand london, Branding, Olympic branding, Tourism and travel | 7 Comments »>

Eurostar – Can the brand survive the wrong kind of fluffy snow?

Posted Tuesday 22, December 2009 by: JJG

What can the Eurostar brand do now?

During a crisis, consumers dwell on what is visibly set in place to ease stress and inconvenience. Once a brand crisis is over, the same consumers often remember the small but immensely helpful actions taken by a brand and its staff.
With this in mind, from a Brand Forensics perspective, Eurostar could follow a deliberate strategy planned to incorporate some fundamentally straightforward steps leading towards a mid to longer-term resolution…

Posted in Brand expert, Branding, Misc, Tourism and travel | 3 Comments »>

British Airways Christmas strikes – the heavyweight bout continues…

Posted Thursday 17, December 2009 by: JJG

Seconds away – round three The bout between brand British Airways and the Unite union over the proposed 12-day Christmas strike enters its third round. What started off as a strong opening for the Unite union ,has taken a turn in favour of heavyweight brand BA. The brand’s PR spin-doctors have skilfully turned around public [...]

Posted in ba brand, Brand expert, Misc, terminal five, Tourism and travel | No Comments »>

Throwing out the brand baby – Why Denmark’s Web 2.0 virus may have back-fired

Posted Wednesday 16, September 2009 by: JJG

Throwing Denmark’s brand credibility out with the baby bath water The saviour of modern marketing – Web 2.0 may have taken a a big dip in the credibility stakes today. A video posted on You Tube apparently from a single Danish mum asks if anyone out in there  on the web could own up to [...]

Posted in Misc, Tourism and travel | No Comments »>

Movies brands turn to the Middle East for profits

Posted Tuesday 4, December 2007 by: JJG

The fourth Dubai International Film Festival (DIFF) opening this week, promises the perfect present for global brands aiming for an intelligent corporate social and cultural marketing campaign this Christmas.   Whilst not long-established as a festival and ostensibly a not-for-profit cultural event, the millions of dollars being poured into the occasion, combined with the opulent [...]

Posted in media, Misc, Tourism and travel | 7 Comments »>

Israel tourism stripped to the bare essentials

Posted Tuesday 18, September 2007 by: JJG

Two hot-blooded men are sunbathing on a beach in Israel. A stunning woman dressed in an incy-wincy-teeny-weeny bikini saunters by. The first man turns to his friend and says: “Holy G-d.” The second one responds: “Holy Moses”. An unseen voice says: “No wonder they call it the Holy Land!”Funny or not, the gag is being [...]

Posted in Tourism and travel | 7 Comments »>