Any dispute thrives or dies on the power – or lack of power – of communications and opportunity.
The union, Unite would argue that British Airways’ communications has so far failed.
On the other hand, the Airline could argue that it has been communicating with the union for a very long time indeed – and is still prepared to have last minute dialogue.
British Airways even placed full-page advertisements in the British press to air its argument. (However many viewed this as a last minute gasp for breath).ba brand, British Airways brand, British brands, terminal five, Tourism and travel | 4 Comments »>
Greater London Authoirty has commissioned a design agency with links to the company which designed the notorious 2012 Olympic Games logo, to produce a unified brand identity for the capital’s key promotional bodies – price – £500,0002012 brand logo, Brand expert, brand london, Branding, Olympic branding, Tourism and travel | 7 Comments »>
What can the Eurostar brand do now?
During a crisis, consumers dwell on what is visibly set in place to ease stress and inconvenience. Once a brand crisis is over, the same consumers often remember the small but immensely helpful actions taken by a brand and its staff.
With this in mind, from a Brand Forensics perspective, Eurostar could follow a deliberate strategy planned to incorporate some fundamentally straightforward steps leading towards a mid to longer-term resolution…
Seconds away – round three The bout between brand British Airways and the Unite union over the proposed 12-day Christmas strike enters its third round. What started off as a strong opening for the Unite union ,has taken a turn in favour of heavyweight brand BA. The brand’s PR spin-doctors have skilfully turned around public [...]ba brand, Brand expert, Misc, terminal five, Tourism and travel | No Comments »>
Throwing Denmark’s brand credibility out with the baby bath water The saviour of modern marketing – Web 2.0 may have taken a a big dip in the credibility stakes today. A video posted on You Tube apparently from a single Danish mum asks if anyone out in there on the web could own up to [...]Misc, Tourism and travel | No Comments »>
The fourth Dubai International Film Festival (DIFF) opening this week, promises the perfect present for global brands aiming for an intelligent corporate social and cultural marketing campaign this Christmas. Whilst not long-established as a festival and ostensibly a not-for-profit cultural event, the millions of dollars being poured into the occasion, combined with the opulent [...]media, Misc, Tourism and travel | 7 Comments »>
Two hot-blooded men are sunbathing on a beach in Israel. A stunning woman dressed in an incy-wincy-teeny-weeny bikini saunters by. The first man turns to his friend and says: “Holy G-d.” The second one responds: “Holy Moses”. An unseen voice says: “No wonder they call it the Holy Land!”Funny or not, the gag is being [...]Tourism and travel | 7 Comments »>