Hats off to being so brave, confident and assured.
The rest of the conference saw Steve Jobs drawing on facts, rather than hearsay. The result? He silenced the doubting thomases of the press but more importantly fused social media techniques with hard core PR business savvy.
You can see the facts and the rest of the conference at:
http://www.apple.com/antenna/
Brandforensics comment: At last a brand which combines brand essence of originality with straightforward communication. Brilliant.
This is exactly the sort of the out of the box – beyond boring best practice – thinking that marketing students deserve to be taught and marketing professionals need to take on board.
Time to throw out the old best practice and bite into a new apple.
Jonathan Gabay
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We are born to trust. For example, to have faith that a mother will provide milk. It is after all, instinctive. However, as we we grow older that same parent will teach us to be wary of the world – not to trust everything or every person. Yet, when society trusts itself, wonderful things happen. [...]
Over the weekend the press was bursting with allegations against Labour over a mailshot to cancer patients. The direct mail piece went to named recipients at 250,000 households. Before long some of the indignant recipients were on the phone to the media complaining about the inappropriateness of the leaflets – given that they personally suffered [...]
Labour has an election ‘war chest’ of around £8 million. The Conservatives can draw on an estimated £18 million. However, new research from UtalkMarketing suggests that consumers consider advertising as the least effective for communicating electioneering messages. Just 13% saw political posters as ‘very’ or ‘quite’ important in deciding their party of choice. 67% of [...]
April 6th 2010. The political brands get into second, third and in one case, even fourth gear with their marketing communications. In second gear rolls in the Liberal Democrats Within hours of the election being announced, the Yellow doves turned their website homepage into a clear series of manifesto promises. However, having ‘borrowed’ Labour’s slogan [...]
The UK Labour party’s latest political poster featuring David Cameron as the fictional TV series character, Gene Hunt has been lambasted as an ‘own-goal’ to the party.
Within hours of the design being revealed, The Conservative’s aimed to turn the Ashes-to-Ashes debacle into a blue-streaked phoenix flying the flag for Tory principles.
In what is supposed to be viewed as the ultimate in politcial democracy, the UK Labour party has turned to its 2.0 community to design Labour’s next political poster.
Campaign chiefs have booked digital poster boards in London and Manchester to carry the poster to be unveiled over Easter weekend.
Labour believes it has learnt lessons from the online lampooning that greeted theTories’ advertising efforts.
However by openly inviting the public to design a poster, their plan could still backfire.
Jonathan Gabay of brandforensics.co.uk talks to the BBC about the Conservative party’s latest poster campaign. Will the electorate get the point?
This week it was revealed that following a request from the PM’s office to appear on one of the nation’s most popular TV shows, the BBC handed Gordon Brown a yellow warning card
However, the show was neither Question Time, nor Newsnight.
It was Match of the Day 2.
Rovers fan, Gordon Brown was keen to roll up his sleeves and appear alongside presenter Adrian Chiles to shoot the breeze about England’s bid to host the World Cup finals.
The programme would have been broadcast towards the end of 2009, however, at the time, the corporation declined as it felt the show was too near to the forthcoming general election.
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