Labour party branding

Tiger Woods, Gordon Brown and the entire cast of Eastenders join in a Greek Chorus of Mea Culpa

Posted Sunday 21, February 2010 by: JJG

Last weekend will surely go down in popular culture as the ‘Long Weekend of Mea Culpa’: A contemporary take on the Jewish 27 hour Yom Kippur.
First taking the blame on the road to redemption wasTiger Woods; currently the world’s most discussed brand endorser.
Tiger’s plead for forgivness lasted minutes and contained 1,527 words.
The initimate confession was beween him, his family, friends, deity, sponsors and millions of viewers.

Posted in Labour party branding, Misc, Tory Poster branding, UK party politics branding | No Comments »>

Is the writing on the wall for the Conservative party’s new poster branding campaign?

Posted Wednesday 17, February 2010 by: JJG

This week, hot on the heals of the Labour Party’s controversial ‘Camera -on/Cameron- off’ poster, comes the Tory’s latest slew of posters designed to win votes and rouse confidence in the electorate.
The latest poster campaign turns away from personalities (albeit finely airbrushed ones) to feature policies affecting individuals and families from working and middle class England.
The new campaign is squarely aimed at floating voters or would-be virgin Tories.

Posted in government branding, Labour party branding, political branding, politics on twitter, Tory Poster branding, UK party politics branding | No Comments »>

Prime Minister Brown: Does Morgan have the talent to rebrand UK Labour Party?

Posted Sunday 14, February 2010 by: JJG

alentine’s Day 2010.

What sweeter way for lovers to pass the evening than cuddled up together on the sofa in front of the TV watching Prime Minister Gordon Brown revealing how he proposed to his lovely wife Sarah?
The idea may be to win over not just the minds, but hearts of the UK electorate who, in just a matter of months, will be invited to fasten the fate of the country’s government – not with a SWALK, but ‘X’ factor style cross on ballot papers.

Posted in Labour party branding, political branding, Politics, politics on twitter, Spin doctors, UK party politics branding | No Comments »>

Party poster political branding. Sure fire hit or dud?

Posted Wednesday 10, February 2010 by: JJG

The latest campaign round of marketing mortar rounds from the Labour party against the Conservatives may backfire.

In terms of branding, it won’t be the first time.

A poster playing on the words Cameron, ‘Camera-on’ aims to show the duplicity of the Conservative leader’s stance on NHS promises. According to the poster, on one hand David Cameron says he is committed to the NHS.

On the other hand ‘Camera – off’ claims he wants to scrap early rights to see a cancer specialist.

At first glance it is all strong stuff.

On the other hand it is also confusing. Most motorists passing the poster will only ‘take-in’ a cursory glance of the message.

Posted in Branding, Conservative party branding, government branding, Labour party branding, political branding, Politics, UK party politics branding | 2 Comments »>