Tobacco marketing has been part and parcel of the nation’s social psyche. Even James Bond, the archetypal English sophisticated hero used to smoke.In the 1950s brands such as ‘Strand’ were notable as landmarks in advertising history; although in ‘Strand’s’ case that notoriety was down to its advertisements marking smokers of its brand as outcasts.US brands [...]
Following the recent UK Olympic logo fiasco, corporations have been nervously reviewing the shape, meaning and connotations of their official logos. The latest big name to ask designers to go back to the drawing board is Barclays Bank.
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This summer, Coca Cola is hoping consumers will turn Orange. As part of its ‘2007 - Coke Side of Summer’ campaign, Coca Cola Orange (available in 330ml cans and 500ml glass bottles) is hitting the shelves, supported by a £2.5 million media campaign throughout July including product sampling, bespoke packaging, point of sale and outdoor [...]
Following the recent UK Olympic logo fiasco, corporations have been nervously reviewing the shape, meaning and connotations of their official logos. The latest big name to ask designers to go back to the drawing board is Barclays Bank.As part of a bid to seal a 65 billion-euro (86.4 billion-dollar) merger deal with Dutch bank ABN [...]
Is the Diana brand strong enough to sing about this Summer?On July 1st a rock concert billed as ‘a celebration of the late Diana, Princess of Wales’ will be held at the newly re-launched Wembley Stadium.The concert for Diana, conceived by her sons, will be facing some tough competition. Already one million tickets have been [...]
Despite officially calling it ‘speculation’, rumours are rife that Ford Motor Company is looking to dispose two of its most famous brands: Jaguar (acquired in 1989) and Land Rover (acquired in 2000). Back in March, Ford sold control of the prestigious Aston Martin brand in a £479m deal that included its minority stake worth [...]