Archive for February, 2008
Posted Friday 29, February 2008 by: admin

A survey of 74,000 grocery stores conducted by Talking Retail in association with global market research company Nielsen, has ranked Coca-Cola as the number one retail grocery  brand in the country with sales totalling a staggering £959.9 million in 2007.
Second place went to baker Warbrtons with sales of £609.5 million Walkers crisps took third place [...]

Posted in Brand expert, Branding, British brands, Misc | No Comments »>
Posted Thursday 28, February 2008 by: admin

Now you too can have that scomber scombrus look, complete with thick black bags under your eyes; without the inconvenience of being beaten up or taking expensive drugs. Pop diva, Amy Winehouse is planning her own range of clothes and makeup. Included will be useful can of hairspray  (not to be sniffed at) perfume and [...]

Posted in Branding, Fashion, Misc, cosmetics | 35 Comments »>
Posted Friday 1, February 2008 by: admin

12 years ago I was invited by leading international training organisations like CIM and others to teach copywriting and other creative marketing subjects to their delegates.

I assumed that I would mainly be addressing creative teams at agencies. Having taught literally thousands of people, I can honestly say that 99% of delegates come from in-company, looking [...]

Posted in Advertising, Creative writing | No Comments »>