Jonathan Gabay’s brand communications blog

Archive for March, 2008

A terminal case for brand UK?

Posted Friday 28, March 2008 by: admin

The current fiasco at British Airways’ T5 could have far reaching implications for brand UK.  Heathrow airport is more than a hub for the national airline. It is represents an international front door to brand UK. The message on the front mat may be reading, ‘welcome’ but in fact it is suggesting something far more [...]

Posted in Brand expert, Branding, British brands | No Comments »>

The Jaguar that roared or the kitten which whimpers?

Posted Wednesday 26, March 2008 by: admin

Back in 1935 the members of the Press were invited by an enthusiastic British entrepreneur called Bill Lyons to witness a new kind of automobile design - The Swallow Sidecar’s Jaguar. Similar in shape to a Bentley it was elegance, style and power personified into an extraordinary design that comes around once in a lifetime.

As [...]

Posted in Branding, British brands, Misc, jaguar, top brands | No Comments »>