Archive for April, 2008
Posted Thursday 24, April 2008
by: admin
Barely a year has passed since ‘Olymlogogate’: the blot on the branding landscape forever known as the ‘UK 2012’ logo. Now the government has done it again. Allegedly the Office of Government Commerce spent twelve months with their design team at FHD agency going over the fine details of their new logo. [...]
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Posted in Branding, Misc, government branding | No Comments »>
Posted Monday 21, April 2008
by: admin
BrandZ, an annual study measuring the brand equity of 50,000 global consumer-facing brands as based on interviews with over one million consumers worldwide, has named Google as the world’s most powerful brand (Brand Value $86,057). Followed by GE (Brand Value $71.379m). Microsoft ($70,887m) and Coca Cola ($58,208m)
Perhaps surprising to some, fifth place goes [...]
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Posted in Brand expert, Branding, global brands, top brands | 8 Comments »>
