Woolies has an exceptional place in consumers’ hearts. It was just one year away from its centenary. Such an endearing name offers the official administrators Deloitte, the chance to market the concern to a shrewd buyer who appreciates the potential that such an evocative brand could still hold – especially in difficult times.
Posted in Brand expert, Branding, retail brands | 1 Comment »>Look at the date and time of this blog.
It is dated one day before President Obama was elected as the new leader of USA. Why such confidence in my prediction? I just feel it in my bones – not just because of Mr Obama’s tenacity but also, thanks to a change in the air helped [...]