With the company facing £385 million of debts, just after 4.30pm on 10th December Woolworths’ head office sent an email to the managers of all its 815 stores announcing that no buyer had recognised the wonder of the Woolies brand. Today stores open with signs printed at the last minute reading:“closing down sale”.
How stupid do brands think people are? Discussing Heinz’s decision last week to drop the word ‘baked’ which has graced its tins of iconic beans since 1886, John Alderman, marketing manager for the company said: “Heinz Beanz have been powering the nation for over a hundred years and to say thank you to our loyal fans, we have given this iconic product a 21st century makeover”.
Heinz, the perennial family brand favourite, has withdrawn its television commercial for mayonnaise because it believes it offends family values.
The thirty-second commercial, which was due to run over five weeks, features a man in a typical middle-class family kitchen setting preparing sandwiches for a schoolboy and girl. The man, dressed as a chef, sounds and [...]
BrandZ, an annual study measuring the brand equity of 50,000 global consumer-facing brands as based on interviews with over one million consumers worldwide, has named Google as the world’s most powerful brand (Brand Value $86,057). Followed by GE (Brand Value $71.379m). Microsoft ($70,887m) and Coca Cola ($58,208m)
Perhaps surprising to some, fifth place goes [...]
Back in 1935 the members of the Press were invited by an enthusiastic British entrepreneur called Bill Lyons to witness a new kind of automobile design - The Swallow Sidecar’s Jaguar. Similar in shape to a Bentley it was elegance, style and power personified into an extraordinary design that comes around once in a lifetime.
As [...]
In an unprecedented move to bolster the workforce, British Prime Minister Gordon Brown will today announce that McDonald’s, Network Rail and Flybe will become the first three companies to have the authority to grant Level 3 status qualifications (equal to GCSE, A Levels or even specialised diplomas).
Some academics are already complaining that [...]