Everyone is talking about call centres returning to the UK from overseas outposts such as India. But before anyone raises a bottle of champagne won as an incentive for prompt call responses, think again. The homecoming will need more than an army of locals in the UK to improve the plight of customers as well [...]
Despite labels depicting setting suns peaking from behind clean-lined mountaintops, and a slogan reading: “pure water, perfect taste”. PepsiCo in USA has admitted that the water in its Aquafina bottles in fact comes directly from the same source as tap water.The division, part of the world’s second biggest beverage company, has been labelling their bottled [...]
Tobacco marketing has been part and parcel of the nation’s social psyche. Even James Bond, the archetypal English sophisticated hero used to smoke.In the 1950s brands such as ‘Strand’ were notable as landmarks in advertising history; although in ‘Strand’s’ case that notoriety was down to its advertisements marking smokers of its brand as outcasts.US brands [...]
Following the recent UK Olympic logo fiasco, corporations have been nervously reviewing the shape, meaning and connotations of their official logos. The latest big name to ask designers to go back to the drawing board is Barclays Bank.
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