Around the world, organisations are offering a contemporary spin to the traditional Spring holiday.For example, in an attempt to give a political marketing twist to Easter, New Zealand environmentalists have ‘hijacked’ Easter to convince children to ditch their customary Easter Bunny costume, dressing up instead as a native Kiwi bird. The environmentalists believe that [...]
London 26 March 2006: The residents of picturesque teetotal British village Bournville, founded 100 years ago by George Cadbury as an idyllic village for employees working at his chocolate factory, have won their fight to prevent Tesco from opening an Express store, metres from the village’s border.Shored up by over 1,000 signatures, local [...]
This week in the UAE HRH Charles may have bitten off more than he could chew when making off-cuff remarks about McDonalds and its effects on diabetes. Some cynics have wondered if there was some kind of subtle ulterior motive behind his outburst - perhaps to do with pushing the organic produce from the [...]
It seems that just about everyone nowadays in on a mission to get rid of the odd ‘spare tyre’. Now even Bibendum, the formal name for one of branding’s best loved characters - The Michelin Man is also slimming down.Bibendum was devised in 1888 when Andre Michelin commissioned the creation of the plump figure [...]
Given the right guidance, Norfolk turkey producer Bernard Matthews - currently ranked as the UK’s 12th biggest food brand, with 2006 sales being worth between 300 -305 million pounds, (Source: TNS World Panel w/e/ April 2006) can save and enhance their brand reputation in the competitive poultry market. (The latest published figures for frozen [...]
