Jonathan Gabay’s brand communications blog

When beans are just too much of a mouthful

Posted Sunday 13, July 2008 by: admin

How stupid do brands think people are? Discussing Heinz’s decision last week to drop the word ‘baked’ which has graced its tins of iconic beans since 1886, John Alderman, marketing manager for the company said: “Heinz Beanz have been powering the nation for over a hundred years and to say thank you to our loyal fans, we have given this iconic product a 21st century makeover”.

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Posted in Brand expert, Branding, Food, fmcg, top brands | 315 Comments »>