Posted Tuesday 4, November 2008 by: admin

Look at the date and time of this blog. 
It is dated one day before President Obama was elected as the new leader of USA.  Why such confidence in my prediction?  I just feel it in my bones – not just because of Mr Obama’s tenacity but also, thanks to a change in the air helped [...]

Posted in Sports, sports brands | 1 Comment »>
Posted Friday 3, October 2008 by: admin

Following the President’s plea for the House of Representatives to vote for a $700-billion Wall Street bailout plan, marketers have suggested that the President should have concentrated on the word “rescue” rather than being seen to offer a “bailout”.

Posted in Misc | 51 Comments »>
Posted Thursday 24, April 2008 by: admin

Barely a year has passed since ‘Olymlogogate’: the blot on the branding landscape forever known as the ‘UK 2012’ logo. Now the government has done it again. Allegedly the Office of Government Commerce spent twelve months with their design team at FHD agency going over the fine details of their new logo. [...]

Posted in Branding, Misc, government branding | No Comments »>
Posted Wednesday 26, March 2008 by: admin

Back in 1935 the members of the Press were invited by an enthusiastic British entrepreneur called Bill Lyons to witness a new kind of automobile design - The Swallow Sidecar’s Jaguar. Similar in shape to a Bentley it was elegance, style and power personified into an extraordinary design that comes around once in a lifetime.

As [...]

Posted in Branding, British brands, Misc, jaguar, top brands | No Comments »>
Posted Monday 28, January 2008 by: admin

In an unprecedented move to bolster the workforce, British Prime Minister Gordon Brown will today announce that McDonald’s, Network Rail and Flybe will become the first three companies to have the authority to grant Level 3 status qualifications (equal to GCSE, A Levels or even specialised diplomas).
Some academics are already complaining that [...]

Posted in Branding, Food, education | No Comments »>
Posted Tuesday 4, December 2007 by: admin

The fourth Dubai International Film Festival (DIFF) opening this week, promises the perfect present for global brands aiming for an intelligent corporate social and cultural marketing campaign this Christmas.
 
Whilst not long-established as a festival and ostensibly a not-for-profit cultural event, the millions of dollars being poured into the occasion, combined with the opulent Dubai backdrop [...]