How stupid do brands think people are? Discussing Heinz’s decision last week to drop the word ‘baked’ which has graced its tins of iconic beans since 1886, John Alderman, marketing manager for the company said: “Heinz Beanz have been powering the nation for over a hundred years and to say thank you to our loyal fans, we have given this iconic product a 21st century makeover”.
Heinz, the perennial family brand favourite, has withdrawn its television commercial for mayonnaise because it believes it offends family values.
The thirty-second commercial, which was due to run over five weeks, features a man in a typical middle-class family kitchen setting preparing sandwiches for a schoolboy and girl. The man, dressed as a chef, sounds and [...]
The year started off with one of the biggest brand disasters of the past decade - The Bernard Matthews fiasco- which almost spelt the end of traditional mass-marketed Xmas fare.
Then there was the rise, and slight stumble of brand Lewis Hamilton. That said, it still looks like the young star is [...]
