With the company facing £385 million of debts, just after 4.30pm on 10th December Woolworths’ head office sent an email to the managers of all its 815 stores announcing that no buyer had recognised the wonder of the Woolies brand. Today stores open with signs printed at the last minute reading:“closing down sale”.
Look at the date and time of this blog.
It is dated one day before President Obama was elected as the new leader of USA. Why such confidence in my prediction? I just feel it in my bones – not just because of Mr Obama’s tenacity but also, thanks to a change in the air helped [...]
How stupid do brands think people are? Discussing Heinz’s decision last week to drop the word ‘baked’ which has graced its tins of iconic beans since 1886, John Alderman, marketing manager for the company said: “Heinz Beanz have been powering the nation for over a hundred years and to say thank you to our loyal fans, we have given this iconic product a 21st century makeover”.
Eight weeks after the Terminal Five brand fiasco I paid a return visit to the multi million pound shed in Heathrow to see how things have improved. I was flying to Newcastle with BA.
My sat-nav didn’t allow for T5 on the map and apart from two signs one mile from the airport, there were [...]
Now you too can have that scomber scombrus look, complete with thick black bags under your eyes; without the inconvenience of being beaten up or taking expensive drugs. Pop diva, Amy Winehouse is planning her own range of clothes and makeup. Included will be useful can of hairspray (not to be sniffed at) perfume and [...]
Lewis Hamilton’s loss in Brazil is certainly notthe end of the road for the rookie racing sensation. According the brand Forensics expert, Jonathan Gabay,providing that he turns fate, if anything the near-win makes his futurebranding prospects a dead-cert. “ Itadds to the excitement and anticipation. Although Hamilton came seventh, he still produced the final’s fastestlap. Everyone [...]