Posted Thursday 27, December 2007
by: admin
The year started off with one of the biggest brand disasters of the past decade - The Bernard Matthews fiasco- which almost spelt the end of traditional mass-marketed Xmas fare.
Then there was the rise, and slight stumble of brand Lewis Hamilton. That said, it still looks like the young star is [...]
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Posted in Misc, media | No Comments »>
Posted Sunday 21, October 2007
by: admin
Lewis Hamilton’s loss in Brazil is certainly notthe end of the road for the rookie racing sensation. According the brand Forensics expert, Jonathan Gabay,providing that he turns fate, if anything the near-win makes his futurebranding prospects a dead-cert. “ Itadds to the excitement and anticipation. Although Hamilton came seventh, he still produced the final’s fastestlap. Everyone [...]
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Posted in Branding, Sports, celebrities | 34 Comments »>
