Jonathan Gabay’s brand communications blog

Movies brands turn to the Middle East for profits

Posted Tuesday 4, December 2007 by: admin

The fourth Dubai International Film Festival (DIFF) opening this week, promises the perfect present for global brands aiming for an intelligent corporate social and cultural marketing campaign this Christmas.
 
Whilst not long-established as a festival and ostensibly a not-for-profit cultural event, the millions of dollars being poured into the occasion, combined with the opulent Dubai backdrop [...]

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