Two hot-blooded men are sunbathing on a beach in Israel. A stunning woman dressed in an incy-wincy-teeny-weeny bikini saunters by. The first man turns to his friend and says: “Holy G-d.” The second one responds: “Holy Moses”. An unseen voice says: “No wonder they call it the Holy Land!”Funny or not, the gag is being [...]
Another week, another brand suffers damage to its reputation. Last week it was the turn of the UK’s second biggest brand (the first being the Royal Family) to take a tumble: the BBC. Reportedly the paragon of sincerity short-changed the public out of phone-charges in flagship programmes such as Comic Relief and Blue Peter. It [...]
Following the recent UK Olympic logo fiasco, corporations have been nervously reviewing the shape, meaning and connotations of their official logos. The latest big name to ask designers to go back to the drawing board is Barclays Bank.
Bookmark to:
Is the Diana brand strong enough to sing about this Summer?On July 1st a rock concert billed as ‘a celebration of the late Diana, Princess of Wales’ will be held at the newly re-launched Wembley Stadium.The concert for Diana, conceived by her sons, will be facing some tough competition. Already one million tickets have been [...]
In a lively debate held at the House of Commons, Brand Forensics expert Jonathan Gabay overwhelmingly persuaded an audience of over 200 people from service and industry, that marketing, rather than tax impositions alone will help encourage the British public to rethink their attitudes towards global warming.Sponsored by Liberal MP Lembit Opic, the event was [...]
