Eight weeks after the Terminal Five brand fiasco I paid a return visit to the multi million pound shed in Heathrow to see how things have improved. I was flying to Newcastle with BA.
My sat-nav didn’t allow for T5 on the map and apart from two signs one mile from the airport, there were [...]
Barely a year has passed since ‘Olymlogogate’: the blot on the branding landscape forever known as the ‘UK 2012’ logo. Now the government has done it again. Allegedly the Office of Government Commerce spent twelve months with their design team at FHD agency going over the fine details of their new logo. [...]
The current fiasco at British Airways’ T5 could have far reaching implications for brand UK. Heathrow airport is more than a hub for the national airline. It is represents an international front door to brand UK. The message on the front mat may be reading, ‘welcome’ but in fact it is suggesting something far more [...]
Back in 1935 the members of the Press were invited by an enthusiastic British entrepreneur called Bill Lyons to witness a new kind of automobile design - The Swallow Sidecar’s Jaguar. Similar in shape to a Bentley it was elegance, style and power personified into an extraordinary design that comes around once in a lifetime.
As [...]
